How To Create The Perfect Custom Sign For Your Business

Take some time to think about your custom sign carefully ...

Know that you require a custom sign for your business, but you’re unsure how to approach it?

Here are five crucial elements you need to be aware of in order to create the ideal custom business sign:

1. Message

What message are you wanting to communicate, and how could you do that in the most concise way possible?

Bear in mind, signs tend to be read at a glance, so it’s crucial to get what you want to say across as quickly as you can.

It’s also important to ensure it is clearly understandable, and doesn’t mean people are left wondering what you meant or feeling otherwise confused.

2. Type

What type of sign is it? For example, you might be:

• Warning people
• Selling something
• Giving something away
• Reminding people
• Creating your business ’branding’ or identity

3. Colour

What colours will you use on your custom sign? Think about the importance of colour to signage in general – for example, red background signs grab people’s attention and can be used to warn or even order people to carry out a certain action (like a Stop sign), yellow can sometimes be used in a similar way, whereas signs with a white background tend to be informational (for example,street or directional signs). Blue signs can look authoritative and perhaps trustworthy.

Or perhaps you intend your sign to match the colours that are used for say your business logo - or if your business logo is to be used on the sign, a white background might be the most appropriate way forward.

4. Size and Shape

Signs come in all sizes and shapes and can often be made to your specified shape, but you need to think about the what your sign will be used for when deciding on the shape.

A rectangular sign is usually the most appropriate for businesses to use for various purposes, but it’s possible that say a circular sign might grab more attention depending on how you intend to use your sign.

In terms of size, think about where your sign will be positioned - and not just the size of the sign itself, but also the size of the lettering. Is it intended for your sign to be studied by people up close, or does it need to be readable by people some distance away.

5. Contact Details

You might need your sign to include your contact details – if so, have a think about which contact details you want to be on there, and which you will exclude.

The most obvious one of course is your telephone number … but will you also include say an email address, a website, and/or your physical address?

You might even want to add on the address for your Twitter account? (Increasing numbers of business people are adding their Twitter address to their business card for example - would you want it on your custom sign?)

Hopefully this post gives you lots to think about when ordering your custom sign - go through each point carefully to work out what your requirements are for your own sign.

Is there anything else you can think of that needs to be considered when ordering your own custom sign?