What are Custom Made Signs?

Bespoke signs are created from scratch and tailor made to fit a specific client or project’s needs. They are one of the most effective ways of communicating your brand to the widest possible audience.

For most land-based businesses, custom signs are one of the most important ways of getting their brand head and shoulders above the competition, especially in a busy high street. Because, of course, the main point about bespoke signs is that they are unique. Especially if a new brand is establishing itself, this kind of signage are very important.

A modern bespoke sign can do a huge amount of hard work on your business’ behalf, and it is astonishing just how much it can contribute to the way your organisation is perceived, and to the building up of a strong company. These signs are tailored to individual businesses’ budgets as well – another benefit if you do not have a huge amount to commit when you’re looking to buy signs.

They are increasingly used in a wide array of settings, including shops and window signs, banners at trade shows, display banners, building signs, advertising and commercial signs. Its vital that you choose a sign maker interested in more than doing a ‘rush job’ and finishing the job as quickly as possible. The best sign makers take real pride in their work, and the time to discuss the needs of their clients. There is a huge amount of expertise involved in creating the ideal custom sign, including mathematical and engineering as well as creative skills.
While it may be tempting to imagine you can produce a custom sign yourself, the reality is that without the right knowledge, you’ll definitely struggle. Equally, if you are thinking about having custom signage, consider precisely what you want it to say, and how that message will be conveyed.

Like anything else, when it comes to custom made signs, the devil is in the detail. You’ll need to think about what colour to have, and consider what images, if any, you would like on the sign. The typeface you choose also plays a vital part in the finished design; neglect this detail at your peril. While it could seem tempting to go for capital or bold letters, overdoing both can tire the readers eyes, so treat with caution.

Another thing to steer well clear of is curved, scrolled script. This will look great on a gilt-edged invitation card, but isn’t clear enough for a sign which needs to be understood rapidly. With literally hundreds of typefaces to choose from, the choice can feel overwhelming. But, essentially, typefaces can be divided into a few broad categories, including whimsical, child-like, classic, professional or retro. The choice will depend on the feel of your particular company.

For most professional sign makers, sans serif fonts are the they choose. Whilst a serif style adds little lines to the tops and tails of letters, sans serif fonts do not, making your sign far easier to read.